Riyadh Air Embarks on a Digital Transformation Journey with IBM to Revolutionize Air Travel

Riyadh Air Embarks on a Digital Transformation Journey with IBM to Revolutionize Air Travel

Riyadh Air, the nascent airline poised to redefine the skies, has entered into a strategic collaboration with technology giant IBM to lay the digital foundation for what promises to be a cutting-edge addition to the aviation industry. This partnership is set to create a seamless and personalized travel experience for passengers, powered by the latest advancements in artificial intelligence (AI) and hybrid cloud technologies.

The agreement, which positions IBM Consulting as the lead systems integrator, will see the tech firm support the creation and orchestration of the airline's technology backbone. This move is not just about integrating over 50 industry solutions and core technology capabilities; it's about reimagining the airline as a digitally native player in the global aviation space.

Riyadh Air's digital and technology strategy, already in the works with IBM Consulting, aims to transform every micro-moment of the traveler's journey into a memorable experience. From the first online booking to the final destination, Riyadh Air is looking to infuse AI and digital technology into every touchpoint, offering a level of personalized service that has yet to be seen in the industry.

Adam Boukadida, Chief Financial Officer of Riyadh Air, envisions the airline's inaugural flight in 2025 as the beginning of a new era in digital and sustainable aviation. The airline's commitment to adopting the best international practices in sustainability and safety is set to position it as a benchmark for exceptional travel experiences, both locally and internationally.

John Granger, Senior Vice President of IBM Consulting, shares this vision, emphasizing the flexibility and agility that an open, hybrid cloud approach can bring to Riyadh Air's ambitious goals. The integration platform, powered by IBM CloudPak for Integration and Red Hat OpenShift, will provide a unified user experience, connecting applications and data seamlessly.

This strategic move aligns with Saudi Arabia's Vision 2030, which aims to transform the Kingdom into a global aviation and trade hub, leveraging its strategic geographic location. Riyadh Air's technology strategy is a cornerstone of this vision, promising to lead the aviation industry into a future where digital innovation is paramount.

Riyadh Air, owned by the Public Investment Fund (PIF) and launched in March 2023, is set to become a world-class, digitally-led, full-service airline. With a fleet equipped with the most advanced features, including next-generation digital in-flight entertainment systems and connectivity solutions, Riyadh Air is gearing up to connect guests to over 100 destinations by 2030.

As the airline industry continues to evolve, Riyadh Air's partnership with IBM Consulting marks a significant milestone in the digital transformation of air travel. With a focus on sustainability, safety, and state-of-the-art technology, Riyadh Air is on course to offer an unparalleled guest experience, underpinned by the warm hospitality that is the hallmark of Saudi culture. For more information on Riyadh Air and its innovative approach to air travel, visit www.riyadhair.com.