Southwest Airlines Partners with DreamWorks Animation to Launch Trolls-Themed Aircraft
In a unique collaboration between the aviation and entertainment sectors, Southwest Airlines Co. (NYSE: LUV) has announced a partnership with DreamWorks Animation's upcoming film, "Trolls Band Together." To mark this collaboration, Southwest has introduced a Boeing 737 700 aircraft adorned with beloved characters from the movie.
A Colorful Collaboration
The newly unveiled aircraft showcases characters from "Trolls Band Together" on its exterior. The theme continues inside the aircraft, with Trolls-themed images featured on select cabin window shades. This initiative aligns with the film's narrative, which revolves around the characters Poppy and Branch embarking on a journey to reconnect with long-lost family members, exploring new lands, and forging enduring friendships.
Brandy King, Managing Director of Communications at Southwest Airlines, commented on the partnership: "Southwest celebrates travel and meaningful connections made along the way, which is at the center of the 'Trolls Band Together' partnership and a core storyline of the film." She further emphasized Southwest's commitment to creating memorable customer travel experiences.Advertising
Promotions and Giveaways
To generate further excitement for the film's release on November 17, 2023, Southwest has planned several promotional activities:
- Onboard entertainment will include previous installments of the Trolls franchise, namely "Trolls" and "Trolls World Tour," along with an exclusive video highlighting the partnership between Southwest and "Trolls Band Together."
- Southwest will also organize "Surprise & Delight" events at various airports and on selected flights, offering passengers Trolls-themed merchandise and creating memorable moments.
Additionally, customers can participate in a sweepstakes, with the grand prize being a Trolls-themed trip to Los Angeles. The package includes roundtrip air travel courtesy of Southwest and tickets to watch "Trolls Band Together."
About "Trolls Band Together"
The latest installment in DreamWorks Animation's successful Trolls franchise, "Trolls Band Together," sees Anna Kendrick and Justin Timberlake reprising their roles as Poppy and Branch. The film follows the duo as they discover Branch's secret past and embark on a mission to rescue his brother from pop-star villains. The movie promises a mix of new and classic pop hits, ensuring a musical treat for audiences.
This collaboration between Southwest Airlines and DreamWorks Animation exemplifies the merging of industries to create unique consumer experiences. As passengers board the Trolls-themed aircraft, they are not just embarking on a journey but also becoming part of a larger narrative that celebrates connections, adventures, and the magic of storytelling.