Billy Bishop Toronto City Airport Unveils "It's My Airport" Campaign Highlighting Authentic Experiences
Ports Toronto, the owner and operator of Billy Bishop Toronto City Airport (Billy Bishop Airport), has initiated a multiplatform advertising campaign titled "It's My Airport."
Billy Bishop Toronto City Airport Unveils "It's My Airport" Campaign Highlighting Authentic Experiences
Ports Toronto, the owner and operator of Billy Bishop Toronto City Airport (Billy Bishop Airport), has initiated a multiplatform advertising campaign titled "It's My Airport." The campaign is designed to showcase the authentic and candid experiences of the airport's passengers, employees, and partners.
A Campaign Rooted in Real Experiences
The "It's My Airport" campaign brings to the fore real stories from individuals who have a connection with Billy Bishop Airport, be it through travel, work, or partnerships. The campaign is grounded in genuine experiences, with participants sharing unscripted and unpaid testimonials about their interactions with the airport.
Themes and Highlights
The narratives emerging from the campaign underscore various aspects that make the airport a preferred choice for many. These include:
- The airport's proximity to downtown Toronto
- The convenience of walking or biking to the airport
- Commendable customer service
- Sustainable practices adopted by the airport
- Significant economic impact and career opportunities
- The airport's closeness to essential Toronto infrastructure, including hospitals
Campaign Reach and Future Plans
Set to run for 16 weeks, with a possibility of extension on specific platforms, the campaign leverages social media, print, out-of-home (OOH), and online mediums. It also incorporates digital OOH screens within the airport premises. A notable feature is a QR code in the advertising creative, encouraging people to share their stories related to Billy Bishop Airport. These submissions are slated to form the cornerstone of a subsequent campaign planned for winter 2024.
Deborah Wilson, Vice President of Communications and Public Affairs for PortsToronto, remarked, "Billy Bishop Airport is a beloved airport among travelers because it offers a unique travel experience based on convenience, accessibility, friendly service, and incredible views." She noted that the campaign was inspired by the stories and experiences passengers frequently share about the advantages of using Billy Bishop Airport.
AdvertisingAbout Billy Bishop Toronto City Airport
Billy Bishop Airport serves as a vital international gateway, offering connections to over 20 cities in Canada and the U.S. and further connecting to over 80 international destinations through its airline networks. The airport is pivotal in Toronto's economy, contributing over $470 million in Gross Domestic Product (GDP) annually and supporting 4,740 jobs.
Recognized for its unique travel experience, efficiency, and customer service, the airport has bagged several passenger-driven awards. It is also committed to sustainability, having undertaken significant upgrades to meet its environmental goals.
For more details on the campaign or to share your "It's My Airport" story, visit here.
SOURCE: PortsToronto
