Aeroplan and Parkland Unveil New Partnership, Expanding Loyalty Program Reach Across Canada
Toronto, Canada - In a significant move for Canadian loyalty programs, Aeroplan, Air Canada's loyalty program, has teamed up with Parkland Corporation, a prominent fuel distributor and retailer. This partnership, effective from today, integrates over 1,100 Parkland locations, including Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN, and Marché Express, into the Aeroplan program. This collaboration marks a substantial expansion in the loyalty landscape, offering Aeroplan members enhanced opportunities to earn and redeem points across Canada.Advertising
Enhanced Earning and Redemption Options for Members
Aeroplan members can now earn and redeem points at Parkland's extensive network of retail, fuel, and convenience stores. This partnership not only broadens the scope of where members can accumulate points but also enriches the overall loyalty experience. Members who link their Aeroplan and JOURNIETM Rewards accounts can earn up to three times more points compared to those who do not link their accounts. The specific benefits include:
- For Non-Linked Accounts:
- Earn 1 Aeroplan point per 3-litre fuel purchase.
- Earn 1 Aeroplan point per $1 on eligible convenience store purchases.
- Redeem 3,500 Aeroplan points for $25 Parkland fuel branded gift cards via the Aeroplan eStore.
- For Linked Accounts:
- Earn up to 3X more points (300 Aeroplan points for every 300-point JOURNIE™ Rewards tier).
- Redeem 300 Aeroplan points for a $0.07 off per litre voucher for a single fill-up (up to 50 litres).
- Redeem 1,200 Aeroplan points for a $15.99 Premium Car wash.
- Redeem 500 Aeroplan points for a $5 in-store purchase voucher.
Strategic Implications for Aeroplan and Parkland
Scott O'Leary, Vice President of Loyalty and Product at Air Canada, expressed enthusiasm about the partnership, highlighting the increased choice and reward opportunities for members at every fill-up. Uwe Stueckmann, SVP of Strategic Marketing and Innovation at Parkland, echoed this sentiment, emphasizing the seamless integration of everyday fuel and convenience purchases into meaningful rewards.
This partnership is a strategic move for both Aeroplan and Parkland. For Aeroplan, it represents an expansion of its already extensive loyalty program, which includes partnerships with Starbucks, Uber, Uber Eats & Uber Groceries, LCBO, Avis, Budget vehicle rental, and financial services through TD, Amex, CIBC in Canada, and Chase in the U.S. For Parkland, this collaboration enhances its customer engagement and loyalty in the fuel and convenience store sector.
Broader Impact and Future Prospects
The Aeroplan-Parkland partnership is set to significantly impact the loyalty program landscape in Canada. It offers Aeroplan members convenient earning opportunities in large urban markets and the ability to use points for everyday items, travel, and more. This collaboration is a testament to the evolving nature of loyalty programs, where partnerships extend beyond traditional sectors, offering consumers more flexibility and value.
As both companies continue to innovate and expand their services, this partnership is poised to set a new standard in the loyalty program industry, offering unmatched benefits and convenience to millions of members across Canada.