JR Technologies and IAG Loyalty Collaborate to Revolutionize Airline Retailing
In a significant move within the aviation sector, JR Technologies, known for its pioneering efforts in airline retailing, has joined forces with IAG Loyalty (IAGL). IAGL is renowned for managing Avios,
JR Technologies and IAG Loyalty Collaborate to Revolutionize Airline Retailing
In a significant move within the aviation sector, JR Technologies, known for pioneering airline retailing efforts, has joined forces with IAG Loyalty (IAGL). IAGL is renowned for managing Avios, the global loyalty currency for several international airlines, including Aer Lingus AerClub and the British Airways Executive Club. This partnership aims to introduce a comprehensive loyalty booking solution, which includes one of the industry's first multi-product shopping carts with a combined loyalty currency and cash settlement capability.
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Key Features of the Collaboration:
- Digital Integration: The partnership leverages JR Technologies' Aerostream platform, particularly its Order Management solution. This integration facilitates a streamlined multi-product shopping flow, ensuring travelers a swift and seamless checkout experience.
- Versatile Payment Options: The technology allows travelers to earn and redeem Avios on various products in their cart, such as flights, hotels, and ancillaries. Moreover, they can pay for individual products using cash, Avios, or a combination.
- Extended Offerings: IAGL utilizes the Aerostream Offer Management platform for its hotel and car rental products. The platform's versatility is evident as it has been deployed with British Airways and is set to be introduced across other airlines using the Avios loyalty currency.
- Positive Outcomes: Since its introduction in Q4 2022, Aer Lingus has witnessed a 31% surge in volume and a 40% year-on-year revenue increase from bookings made through the IAGL platform. This growth is attributed to the platform's enhanced and more convenient points-driven experience.
- Future Prospects: Adarsh Suneja, CEO of JR Technologies, emphasized the transformative potential of the Aerostream platform. He highlighted that the solution is conceptual and actively generates positive results in a live environment, enhancing the travel experience.
Further Insights:
The collaboration between JR Technologies, IAGL, and Aer Lingus demonstrates the potential of updating airline retailing processes through a modular approach. This strategy allows for quick wins, immediate revenue uplift, and improved booking and redemption processes.
AdvertisingAbout the Companies:
- IAG Loyalty: Manages Avios, the global loyalty currency for airlines like British Airways, Aer Lingus, and others. It focuses on creating rewarding experiences for Avios collectors, offering various flight and travel rewards.
- Aer Lingus: The Irish flag carrier Aer Lingus operates numerous routes from Ireland and the UK to Europe and North America. It is a member of the International Airlines Group (IAG) and has committed to sustainable aviation practices.
- JR Technologies: A strategic partner of IATA, JR Technologies designs innovative technology solutions based on NDC and ONE Order principles. It aims to modernize the travel industry's retail and distribution landscape.
