JetBlue Welcomes Dawn Southerton as New Vice President Controller and Principal Accounting Officer
JetBlue Airways has announced the appointment of Dawn Southerton as the Vice President, Controller, and Principal Accounting Officer. Southerton's extensive finance background, marked by nearly two decades at PepsiCo, positions her as a key asset in JetBlue's ongoing growth and development.
JetBlue Welcomes Dawn Southerton as New Vice President Controller and Principal Accounting Officer
New York, NY - December 11, 2023:
JetBlue Airways (NASDAQ: JBLU), a leading American low-cost airline, has made a strategic appointment by naming Dawn Southerton as its Vice President, Controller, and Principal Accounting Officer. This decision reflects JetBlue's commitment to strengthening its financial leadership as it continues to expand its services.
Dawn Southerton: A Seasoned Finance Expert
Dawn Southerton, with a notable career in finance, is well-equipped for her new role at JetBlue. Her journey in the financial sector began at KPMG and progressed through various significant positions at TransCanada Pipeline, Heinz, and Neiman Marcus Group. Her tenure at PepsiCo, culminating in the role of Vice President and Controller of Pepsi Beverages Company, has been particularly impactful.
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A Strategic Role at JetBlue
In her new position at JetBlue, Southerton will be responsible for overseeing crucial financial operations, including accounting, accounts payable, credit card fraud, payroll, and tax teams. She will report directly to Ursula Hurley, JetBlue’s Chief Financial Officer. This role is crucial for JetBlue, especially as the airline continues to navigate the dynamic and competitive aviation industry.
Leadership Perspectives
Ursula Hurley, JetBlue’s CFO, praised Southerton's financial expertise and her ability to drive positive changes in large-scale organizations. Hurley expressed enthusiasm about working alongside Southerton to propel JetBlue's business forward. Southerton herself expressed excitement about joining JetBlue, citing its reputation as an innovative and purpose-driven company and her eagerness to contribute to its next growth phase.
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JetBlue's Market Presence
JetBlue is renowned for its low fares and exceptional service, operating from key hubs like New York, Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. The airline serves over 100 destinations across the United States, Latin America, the Caribbean, Canada, and Europe, continually enhancing its market presence with strategic initiatives and leadership appointments like Southerton's.
Conclusion:
The appointment of Dawn Southerton marks a significant step in JetBlue's strategic financial planning and leadership. Her extensive experience in finance and her vision for the airline's future growth are aligned with JetBlue's goals of maintaining its competitive edge and expanding its global footprint.
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