PRAIA, Cape Verde, July 20, 2023 — In a significant stride towards reviving the tourism sector and reconnecting the Cape Verdean diaspora spread across continents, Cabo Verde Airlines has proudly unveiled its first Boeing 737-8, a fuel-efficient marvel in modern aviation. This addition marks a pivotal moment in the airline's history, setting the stage for a resurgence in its operations post the pandemic-induced hiatus.
A New Chapter with the “Take-Off” Rebranding
As part of its vibrant “take-off” rebranding initiative, the airline is poised to foster connections from its hubs in Praia and Sal, reaching out to communities in Africa, Europe, North America, and South America. This strategic move not only aims to reconnect the Cape Verdean diaspora but also to boost tourism in the island nation, enhancing its position as a significant player in the global aviation landscape.
Meeting the Growing Travel Demand
Sara Pires, the CEO and President of Cabo Verde Airlines, expressed the airline’s enthusiasm in expanding its fleet to pre-pandemic levels with the addition of the Boeing 737-8. She emphasized that this new acquisition would meet the burgeoning travel demands to the archipelago nation strategically located at the crossroads of four continents, thereby heralding a new era of connectivity and growth.
Enhanced Capability and Flexibility
Anbessie Yitbarek, Boeing’s Vice President of Commercial Sales and Marketing for Africa, highlighted the perfect alignment of the 737 MAX family with Cabo Verde Airlines’ objectives. The 737-8, known for its versatility and fuel efficiency, stands as a pillar in the airline’s strategy to regain its market share, offering enhanced capability and flexibility across its network.
A Green and Comfortable Travel Experience
The Boeing 737 MAX family promises an upgraded passenger experience with improved environmental performance. Powered by the CFM International LEAP-1B engines and equipped with advanced technology winglets, the aircraft reduces fuel use and emissions by 20%, compared to its predecessors, paving the way for a green and comfortable travel experience.
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