British Airways Survey Reveals Canadians' New Year's Travel Resolutions for 2024

British Airways Survey Reveals Canadians' New Year's Travel Resolutions for 2024

Toronto, Canada - British Airways has unveiled the findings of a recent survey, highlighting a significant shift in travel preferences among Canadians for the upcoming year. The survey reveals that one in five Canadians are planning to travel more in 2024, with a notable emphasis on exploring new destinations and embracing unique experiences.

Key Findings of the Survey

• Increased Desire to Travel: More than half of all Canadians (58%) expressed a heightened desire to travel more, influenced by the pandemic.
• Exploring New Destinations: A third of Canadians (33%) are keen on exploring new destinations and ticking off places from their 'must-visit' list.
• Longer Holidays: There's a trend towards less frequent travel but with longer holiday durations, both domestically (23%) and internationally (23%).
• Cultural Immersion and New Experiences: Immersing in new cultures (29%) and trying new experiences for the first time (18%) are significant criteria for Canadians planning their next adventure.
• Off the Beaten Track: Almost two-thirds (64%) of Canadians plan to venture off the beaten track to less touristy destinations, with 10% planning to attend major entertainment or sporting events.

Preferred Regions and Travel Influences

• Top Regions for Travel: The regions that Canadians plan to visit the most are Europe (42%), North and South America (28%), and Africa (13%).
• Adventure and Exploration: Exploration and adventure are top priorities for 43% of Canadians when planning trips in 2024.
• Digital Detox: Over 10% of Canadians are considering a digital detox during their travels.
• Social Media Influence: Social media continues to be a key influence for travel (28%), while film and TV locations have a significant impact on Americans (22%).
• Celebrity Influence: 52% of Canadians planning travel to the UK are influenced by actor Ryan Reynolds and his ownership of Wrexham AFC.

British Airways' Commitment

Colm Lacy, British Airways' Chief Commercial Officer, emphasized the excitement of planning vacations and reuniting with friends and family. He highlighted British Airways' direct flights from Toronto, Montreal, and Vancouver to London, offering a range of options for Canadian travelers.

Winter 2023/2024 Flight Schedule

For the winter 2023/2024 season, British Airways operates twice-daily flights between Toronto and London, with daily flights from Montreal and Vancouver to London. Customers can connect to over 65 countries from British Airways' hub at London Heathrow.

About the Survey

The survey was conducted by Research Now in October 2023 with a sample size of 2,000 adults. It represents a cross-section of Canadian adults aged 18 and above.

Conclusion

The survey by British Airways sheds light on the evolving travel aspirations of Canadians in the post-pandemic era, highlighting a strong desire for exploration, cultural immersion, and unique experiences. With an array of destinations and experiences on offer, Canadian travelers are poised to make 2024 a year of memorable journeys.